The Foundation—Humility and Service

The foundation of this business is humility and service. It
is the vision of the community. When Carey Kepler and I
went to our Level 1 Cert in 2004, I saw the most amazing
group of individuals. I looked at my sister and said, “These
are my people!” They were the most humble people I’d
ever met. Greg and Lauren Glassman didn’t know who
we were, yet they welcomed us and truly cared about me
as an individual and my success.
As an affiliate owner, it is your responsibility to truly care
about your clients and their success. No one can teach
you how to care, but if you do, your clients will know and
they will be loyal. But you must be there for them and for
their success.

Crossfit Journal Article